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From content creation to technical, On-Page and Off-Page SEO, we can optimize your website and product listings using the latest content marketing strategies that will help generate organic (unpaid) traffic based on search engine relevancy to your business. Implementing these tactics and keyword strategies into your content and site back-end will help increase your brand recognition, your site and/or product visibility, and will proactively supplement your paid advertising efforts
Attracting prospective customers is a great first step. Converting them to paying customers is the goal. We can help by setting up advertising campaigns targeted to your audience and optimized to the conversion goals you set to drive traffic, product sale, etc. We design ‘landing pages’ and ‘launch campaigns’ that will help increase conversion rates and decrease bounce rates, helping reduce your cost per acquisition. We have extensive campaign experience on both the Google Ads and Amazon Advertising platforms with verifiable results.
Google Analytics and supplementary solutions help you collect tons of information. We know how valuable your time is, so let our experts integrate such tools with your site and other Google properties. We can help you measure, decipher, and interpret all the touch-points relevant to your business so your team gets actionable insights from the mess of data. Our goal is to gather and present information for you that will enable you to save time, stay competitive and help grow your business.
Email is one of the cheapest and most effective online marketing tools. We can support your promotional calendar by designing on-point email messaging targeted to help you grow and monetize your customer database. We can help profile your customers, create lookalike audiences, and re-target your prospects. We will track all relevant email campaign data (open rates, conversion rates, A/B testing, etc.) to give you the information you need to further hone your messaging and reach your targeted audiences.
It is well-known that having a blog for your website can help expand your internet presence and lend credibility to your brand and/or website. One of the challenges is to keep the blog updated with interesting, search-optimized content, and stay relevant. We've all been on sites that have old, outdated content, and our instant reaction is to "bounce". The brand and site lose credibility not only with that potential customer but also with Google which stops showing sites that have high bounce rates for its (Google) customers - not a scenario any company can afford to find itself in. Let us help you by writing interesting, relevant, search-optimized content on a scheduled cycle (so you can focus on more pressing business matters).
Listing your products online not only requires great images and clear descriptions, but also search optimized content so your products can be found by your likely buyers. Amazon is a great online selling tool for many brands. Our team has over 10 years’ experience on the Amazon platform (both Seller and Vendor) and can create/update your product listings so they are fully optimized and competitive in Amazon’s fast-paced selling environment. If you need help working with Amazon or other online platforms (eg eBay, Walmart) we have a proven track record optimizing and managing online listings, and can offer customized solutions to meet your business needs.